Works

We work from 4F, 1-42 Hannam-dong, Yongsan-gu, Seoul (서울 용산구 한남동 1-42, 4층) and can be reached at +82 2 322 3433 general inquiries press inquiries

We work from 4F, 1-42 Hannam-dong, Yongsan-gu, Seoul
(서울 용산구 한남동 1-42, 4층) and can be reached at +82 2 322 3433 general inquiries press inquiries

flat point, Daejeon

Starting with its flagship showroom in Seongsu and expanding across Korea, Flat Point now reveals a new expression of its identity at the Daejeon showroom.

“Uncanny” comes from the idea of being the opposite of feeling at home(homely). It’s something that feels familiar, but also strangely different. That weird mix can make you uncomfortable, but it also helps you see things in a new way. At Uncanny Roasters, we’ve built our brand around that feeling the strange, yet familiar.

32do, WBrC 2025

32do’s WBrC booth is a sensory-driven narrative space that departs from product-centered exhibition formats, allowing visitors to experience the brand story through coffee. Organized around a treehouse motif, the three interconnected booths operate as architectural devices that gradually activate the brand’s “Journey of Pure Bliss” through movement and layered sensory engagement.

LG Work&Life Lounge

The 8th floor of the LG Korea Sales Headquarters at Seoul Station serves as a place where various relationships continuously interact — a private relaxation area for recharging, flexible meeting spaces adaptable to different situations, zones for engaging with external clients, and shared areas that promote communication across teams.

flat point, Busan

Flat Point, the living design brand known for its refined minimalism and ability to bring distinctive character to everyday spaces, has unveiled its newest showroom in Busan Centum City, following the success of its two-story flagship in Seoul’s Seongsu-dong.

The third place is a space necessary for informal public life, where people from various backgrounds can come together without a specific purpose, in addition to the first place of life, which is home and family, and the second place, which is the workplace.

flat point, Seongsu

Flat Point, a living design brand that brings a distinctive touch to everyday spaces with a minimalist design approach, has relocated and expanded its showroom from Samseong-dong to a two-story space in Seongsu-dong.

Coppella is therefore more than a place of rest; it is a device that reimagines architectural language as part of daily life. Visitors here do not merely spend time waiting, but instead encounter the openness and fluidity embedded in the architecture itself.

SIDIZ The progressive, Suwon

SIDIZ, the leader in chair sales domestically, has planned to expand its customer engagement through 10 hub stores. Designed by the studio Stof, the new stores, 'SIDIZ The Progressive Hapjeong' and 'SIDIZ Starfield Suwon', aim to depart from the technical visuals of the existing flagship stores, introducing a narrative product experience and eliciting empathy from the public with a fresh approach.

SIDIZ The progressive, Hapjeong

SIDIZ, the leader in chair sales domestically, has planned to expand its customer engagement through 10 hub stores. Designed by the studio Stof, the new stores, 'SIDIZ The Progressive Hapjeong' and 'SIDIZ Starfield Suwon', aim to depart from the technical visuals of the existing flagship stores, introducing a narrative product experience and eliciting empathy from the public with a fresh approach.

Walking along the path outside the building past ‘32do,’ the appearance of ‘Younghee’ can be seen through several trees. Passing through a hammered copper door next to a small reception at the end of the path, the scenery of autumn unfolds.

Based on the concept of “relative novelty,” stof seeks to express the sensory expansion that the brand offers by incorporating East Asia's four seasonal landscapes (an exotic experience in Indonesia) and the constantly changing forms of water, a familiar element on this island, making it feel new.

LES MAINS DORÉES

ll ne peut sortir de vos mains que de la limiere. – Victor Hugo The bakery café Les Mains Dorées, meaning "golden hands," takes its name from a sentence in a letter written by the romantic poet Victor Hugo and unveils its first space in Seorae Village. Design Studio Stof designed the space based on the brand values of Les Mains Dorées, aspiring for the process of giving and receiving gifts to be filled with happiness and love.

AISO Sound has unveiled its new café and roastery center in Namgok-ri, Yongin, Gyeonggi Province a site encompassing approximately 6,500 square meters. The project is composed of three distinct buildings, each dedicated to a specific function: café, roastery, and education. Design studio STOF was involved from the architectural phase onward, leading the planning and interior design, with the intent to translate AISO’s core philosophy “relationships initiated through coffee” into spatial language.

TOM GREYHOUND (TGH), a conceptual brand navigating the boundary between fashion and lifestyle, has continuously built its unique identity through collaboration, transformation, and cultural experimentation. The Seongsu Concept Store represents a spatial extension of this philosophy an architecture not of dominance, but of dialogue; not of permanent claim, but of sensitive coexistence.

The Hyundai Global Lounge

The new Global Lounge at Hyundai Department Store Trade Center has been reimagined as a welcoming space that blends tailored services with comfort for the rapidly growing number of international visitors. Its design seamlessly integrates function and form to support the customer journey, serving as both an emotional sanctuary and an extension of the brand experience.

stof.'s new series “Vel” began with an exploration of how the functional roles of each component in an object can be visually expressed.

Contemporary Korean-French fine dining restaurant "Confier," well-known for its excellent food and performances, has recently opened its doors near Seoul Station. Stof focused on applying and visualizing the perspective of "experiencing new flavors and visual food, showcasing the process of creating food as a work of art" in the space's sequences.

In mid-2023, the Samsung Gangnam Flagship Store opened in the heart of Gangnam-daero, one of the busiest areas in Seoul. And on its 3rd floor, Center Coffee, renowned for its premium specialty coffee, has established its 5th branch.

Dentrion is a 600㎡ dental lab located in Bupyeong, Incheon. While most dental labs have focused on functional efficiency rather than how the workspace looks from the outside, Dentrion aimed to break away from the typical image of a manufacturing space. It wanted to offer a more unique space that expands its brand identity and gives consumers a fresh impression.

Apartmentary Spoke

Apartmentary SPOKE is a small space created for customers who find it difficult to visit our central HUB locations. Rather than a simple showroom where materials are displayed and selected, it’s a space where Apartmentary devotes time just for you—like being invited into someone’s home—and plans your new space with care.

Archive zone for Haesley nine bridges

The Hasley Nine Bridges Archive Zone is conceived as a sensory repository that extends the relationship between architecture, nature, and users, transforming the club’s history and identity into an immersive spatial experience while remaining deeply rooted in the original architectural context.

Lasdamas Pop-up store

The popup furniture for Lasdamas translates the brand’s scent-driven philosophy into a spatial narrative. Using interlocking ash wood and aluminum elements with expressive, raw finishes, the furniture forms a unified structure where fragrance becomes a medium that connects people, objects, and space—evoking memories that feel familiar yet unknown.

Bonanza coffee's Myeong-dong showroom represents BONANZA’s first dedicated space in Korea. Conceptually, it reflects the brand’s guiding ethos—“unconventional thinking, a refusal of unnecessary obsession, and processes shaped by many hands”—and translates these values into spatial terms of quality, atypical sequencing, and relational complexity.

Located within a dense residential commercial district in Seoul, SOP occupies a typical urban fragment surrounded by mid-rise buildings characterized by repetitive structural and façade typologies. Rather than imposing an ornamental layer of “specialness,” this project, led by stof., proposes a reading of architecture as an extension of its surroundings. The approach refrains from concealing or exaggerating the given context, opting instead to reinterpret its structural language and prolong its logic.

PONT, a roastery company that successfully settled in the center of Seoul in a short period of time, opened its second showroom in Mullae-dong, one of the oldest factory areas in Seoul. Due to changes in the Korean industry, buildings in the area, which were filled with factories, are being emptied one by one, and instead young artists have begun to take over. The space, which connects five abandoned ironworks, contains programs such as cafes, showrooms, rosters, and coffee-related seminars.

Located in Samcheong-dong, the restaurant Sansooin presents a space that reinterprets the spatial characteristics of traditional hanok in a contemporary way, capturing the flow of nature and the seasons.

The role of “space” in the coffee industry is evolving from mere place where coffee is consumed to the stage of expressing the direction and identity of each brand. Such evolution plays an important role for department stores to contain and display various lifestyles. Lotte Department Store, recently opened in Dongtan, the city in the spotlight as a new residential area in South Korea, has a 238 square metered botanic space for this lifestyle brand “mtl” along with a wide terrace on one side of many other retail shops.

Formed by stacking laminated plywood bent into a shared curvature, the Vel Chair draws inspiration from layered fruit peels, turning structural necessity into sculptural expression.

Centum Forest Clinic

Centum Forest Clinic introduces a new clinic space that embodies a “journey of healing.” This project goes beyond a mere functional space for treatment, creating an environment where patients can actively become agents of their own healing.

pont and spatial design studio stof renovated a former railway residence in Yongsan, transforming its linear structure—linking two streets—into a showroom that embodies the brand’s philosophy of connection. Through directional spatial elements and open interaction between barista and guest, the space communicates how coffee bridges people and experiences.

stof visualizes DEGREE’s existing presence in the neighborhood, where the brand already operates multiple locations. The expansion of services and the integration of various fields into one brand identity are expressed through a structural format composed of intersecting geometric elements.

Huskee 2019 Cafe Show

Huskeecup is an eco-friendly cup crafted from the husk—an agricultural byproduct discarded during coffee processing. Designed to be enjoyed anywhere—from cafes and residential spaces to outdoor settings—Huskeecup functions not only as a practical item but also as a piece of artistic design. Its core values emphasize eco-friendliness, sustainability, and innovative design elements, notably the distinctive "Fins."

Among the traditional houses inside the old alley, a Korean design studio stof designed a coffee showroom by reinterpreting the hanok in a modern way.

BKID’s identity is never confined to a single form. It originates from a multitude of ideas that span across craft, high-tech, IT, and contemporary art—its multilayered character is spatially expressed in the new headquarters. Situated in Yeonhui-dong 126-14, the building was designed by SOA (Society of Architecture), while stof. developed the interior and furniture.

KWANI came upon

Located near Gyeongbokgung Palace in Seoul, KWANI’s new line “CAME UPON” translates the brand’s philosophy — “layering style upon a solid foundation” — into a spatial narrative. Stof. sought to visualize the coexistence of basic and style through material contrast and structural composition, expressing refined restraint within subtle sophistication.

At the heart of Seoul, the design store within DDP have undergone a remarkable transformation through a new wave of furniture design. This renewal was not a matter of simple replacement, but rather an effort to reinforce the identity of each space while reimagining the visitor experience.

HAEBANGCHON RESIDENCE

Haebangchon Haebanggu proposes a new urban dwelling model where everyday life and social interaction coexist, using a vertically layered spatial sequence that expands smallness into a richer experience.

Located in the heart of Jongno, Seoul, felt’s roastery café is defined by a sculptural black metal mass—curved, weighty, and boldly set at the center of the space. Designed by studio stof, the project uses tone, materiality, and form to draw focus toward the essentials: coffee and the people who gather around it.

stof.