Hospitality
Uncanny
“Uncanny” comes from the idea of being the opposite of feeling at home(homely). It’s something that feels familiar, but also strangely different. That weird mix can make you uncomfortable, but it also helps you see things in a new way. At Uncanny Roasters, we’ve built our brand around that feeling the strange, yet familiar.
Hospitality
RTV
The third place is a space necessary for informal public life, where people from various backgrounds can come together without a specific purpose, in addition to the first place of life, which is home and family, and the second place, which is the workplace.
Hospitality
coppella
Coppella is therefore more than a place of rest; it is a device that reimagines architectural language as part of daily life. Visitors here do not merely spend time waiting, but instead encounter the openness and fluidity embedded in the architecture itself.
Hospitality
Younghee Bali
Walking along the path outside the building past ‘32do,’ the appearance of ‘Younghee’ can be seen through several trees. Passing through a hammered copper door next to a small reception at the end of the path, the scenery of autumn unfolds.
Hospitality
32do Bali
Based on the concept of “relative novelty,” stof seeks to express the sensory expansion that the brand offers by incorporating East Asia's four seasonal landscapes (an exotic experience in Indonesia) and the constantly changing forms of water, a familiar element on this island, making it feel new.
Hospitality
LES MAINS DORÉES
ll ne peut sortir de vos mains que de la limiere. – Victor Hugo
The bakery café Les Mains Dorées, meaning "golden hands," takes its name from a sentence in a letter written by the romantic poet Victor Hugo and unveils its first space in Seorae Village. Design Studio Stof designed the space based on the brand values of Les Mains Dorées, aspiring for the process of giving and receiving gifts to be filled with happiness and love.
Hospitality
AISO Sound
AISO Sound has unveiled its new café and roastery center in Namgok-ri, Yongin, Gyeonggi Province a site encompassing approximately 6,500 square meters. The project is composed of three distinct buildings, each dedicated to a specific function: café, roastery, and education. Design studio STOF was involved from the architectural phase onward, leading the planning and interior design, with the intent to translate AISO’s core philosophy “relationships initiated through coffee” into spatial language.
Hospitality
The Hyundai Global Lounge
The new Global Lounge at Hyundai Department Store Trade Center has been reimagined as a welcoming space that blends tailored services with comfort for the rapidly growing number of international visitors. Its design seamlessly integrates function and form to support the customer journey, serving as both an emotional sanctuary and an extension of the brand experience.
Hospitality
Confier
Contemporary Korean-French fine dining restaurant "Confier," well-known for its excellent food and performances, has recently opened its doors near Seoul Station. Stof focused on applying and visualizing the perspective of "experiencing new flavors and visual food, showcasing the process of creating food as a work of art" in the space's sequences.
Hospitality
CENTER COFFEE
In mid-2023, the Samsung Gangnam Flagship Store opened in the heart of Gangnam-daero, one of the busiest areas in Seoul. And on its 3rd floor, Center Coffee, renowned for its premium specialty coffee, has established its 5th branch.
Hospitality
Apartmentary Spoke
Apartmentary SPOKE is a small space created for customers who find it difficult to visit our central HUB locations. Rather than a simple showroom where materials are displayed and selected, it’s a space where Apartmentary devotes time just for you—like being invited into someone’s home—and plans your new space with care.
Hospitality
bonanza coffee
Bonanza coffee's Myeong-dong showroom represents BONANZA’s first dedicated space in Korea. Conceptually, it reflects the brand’s guiding ethos—“unconventional thinking, a refusal of unnecessary obsession, and processes shaped by many hands”—and translates these values into spatial terms of quality, atypical sequencing, and relational complexity.
Hospitality
SOP
Located within a dense residential commercial district in Seoul, SOP occupies a typical urban fragment surrounded by mid-rise buildings characterized by repetitive structural and façade typologies. Rather than imposing an ornamental layer of “specialness,” this project, led by stof., proposes a reading of architecture as an extension of its surroundings. The approach refrains from concealing or exaggerating the given context, opting instead to reinterpret its structural language and prolong its logic.
Hospitality
PONT, Mullae
PONT, a roastery company that successfully settled in the center of Seoul in a short period of time, opened its second showroom in Mullae-dong, one of the oldest factory areas in Seoul. Due to changes in the Korean industry, buildings in the area, which were filled with factories, are being emptied one by one, and instead young artists have begun to take over. The space, which connects five abandoned ironworks, contains programs such as cafes, showrooms, rosters, and coffee-related seminars.
Hospitality
Sansooin
Located in Samcheong-dong, the restaurant Sansooin presents a space that reinterprets the spatial characteristics of traditional hanok in a contemporary way, capturing the flow of nature and the seasons.
Hospitality
mtl, Dongtan
The role of “space” in the coffee industry is evolving from mere place where coffee is consumed to the stage of expressing the direction and identity of each brand. Such evolution plays an important role for department stores to contain and display various lifestyles. Lotte Department Store, recently opened in Dongtan, the city in the spotlight as a new residential area in South Korea, has a 238 square metered botanic space for this lifestyle brand “mtl” along with a wide terrace on one side of many other retail shops.
Hospitality
PONT
pont and spatial design studio stof renovated a former railway residence in Yongsan, transforming its linear structure—linking two streets—into a showroom that embodies the brand’s philosophy of connection. Through directional spatial elements and open interaction between barista and guest, the space communicates how coffee bridges people and experiences.
Hospitality
Cafe Degree
stof visualizes DEGREE’s existing presence in the neighborhood, where the brand already operates multiple locations. The expansion of services and the integration of various fields into one brand identity are expressed through a structural format composed of intersecting geometric elements.
Hospitality
Cerulean
Among the traditional houses inside the old alley, a Korean design studio stof designed a coffee showroom by reinterpreting the hanok in a modern way.
Hospitality
FELT
Located in the heart of Jongno, Seoul, felt’s roastery café is defined by a sculptural black metal mass—curved, weighty, and boldly set at the center of the space. Designed by studio stof, the project uses tone, materiality, and form to draw focus toward the essentials: coffee and the people who gather around it.