32do’s WBrC booth is a sensory-driven narrative space that departs from product-centered exhibition formats, allowing visitors to experience the brand story through coffee. Organized around a treehouse motif, the three interconnected booths operate as architectural devices that gradually activate the brand’s “Journey of Pure Bliss” through movement and layered sensory engagement.

The Hasley Nine Bridges Archive Zone is conceived as a sensory repository that extends the relationship between architecture, nature, and users, transforming the club’s history and identity into an immersive spatial experience while remaining deeply rooted in the original architectural context.

The popup furniture for Lasdamas translates the brand’s scent-driven philosophy into a spatial narrative. Using interlocking ash wood and aluminum elements with expressive, raw finishes, the furniture forms a unified structure where fragrance becomes a medium that connects people, objects, and space—evoking memories that feel familiar yet unknown.

Huskeecup is an eco-friendly cup crafted from the husk—an agricultural byproduct discarded during coffee processing. Designed to be enjoyed anywhere—from cafes and residential spaces to outdoor settings—Huskeecup functions not only as a practical item but also as a piece of artistic design. Its core values emphasize eco-friendliness, sustainability, and innovative design elements, notably the distinctive "Fins."