Starting with its flagship showroom in Seongsu and expanding across Korea, Flat Point now reveals a new expression of its identity at the Daejeon showroom.

The 8th floor of the LG Korea Sales Headquarters at Seoul Station serves as a place where various relationships continuously interact — a private relaxation area for recharging, flexible meeting spaces adaptable to different situations, zones for engaging with external clients, and shared areas that promote communication across teams.

Flat Point, the living design brand known for its refined minimalism and ability to bring distinctive character to everyday spaces, has unveiled its newest showroom in Busan Centum City, following the success of its two-story flagship in Seoul’s Seongsu-dong.

Flat Point, a living design brand that brings a distinctive touch to everyday spaces with a minimalist design approach, has relocated and expanded its showroom from Samseong-dong to a two-story space in Seongsu-dong.

SIDIZ, the leader in chair sales domestically, has planned to expand its customer engagement through 10 hub stores. Designed by the studio Stof, the new stores, 'SIDIZ The Progressive Hapjeong' and 'SIDIZ Starfield Suwon', aim to depart from the technical visuals of the existing flagship stores, introducing a narrative product experience and eliciting empathy from the public with a fresh approach.

SIDIZ, the leader in chair sales domestically, has planned to expand its customer engagement through 10 hub stores. Designed by the studio Stof, the new stores, 'SIDIZ The Progressive Hapjeong' and 'SIDIZ Starfield Suwon', aim to depart from the technical visuals of the existing flagship stores, introducing a narrative product experience and eliciting empathy from the public with a fresh approach.

TOM GREYHOUND (TGH), a conceptual brand navigating the boundary between fashion and lifestyle, has continuously built its unique identity through collaboration, transformation, and cultural experimentation. The Seongsu Concept Store represents a spatial extension of this philosophy an architecture not of dominance, but of dialogue; not of permanent claim, but of sensitive coexistence.

Dentrion is a 600㎡ dental lab located in Bupyeong, Incheon. While most dental labs have focused on functional efficiency rather than how the workspace looks from the outside, Dentrion aimed to break away from the typical image of a manufacturing space. It wanted to offer a more unique space that expands its brand identity and gives consumers a fresh impression.

Centum Forest Clinic introduces a new clinic space that embodies a “journey of healing.” This project goes beyond a mere functional space for treatment, creating an environment where patients can actively become agents of their own healing.

BKID’s identity is never confined to a single form. It originates from a multitude of ideas that span across craft, high-tech, IT, and contemporary art—its multilayered character is spatially expressed in the new headquarters. Situated in Yeonhui-dong 126-14, the building was designed by SOA (Society of Architecture), while stof. developed the interior and furniture.

Located near Gyeongbokgung Palace in Seoul, KWANI’s new line “CAME UPON” translates the brand’s philosophy — “layering style upon a solid foundation” — into a spatial narrative. Stof. sought to visualize the coexistence of basic and style through material contrast and structural composition, expressing refined restraint within subtle sophistication.

At the heart of Seoul, the design store within DDP have undergone a remarkable transformation through a new wave of furniture design. This renewal was not a matter of simple replacement, but rather an effort to reinforce the identity of each space while reimagining the visitor experience.